My recent encounter with “The Outlook Magazine” during my (still going on) summer holiday trip back to China has got me hooked onto it. “Creative, Inspiring, Lifestyle” are 3 defining features of this magazine. “The Outlook magazine” mainly targets men, particularly men of “The Creative Elite” who seeks tips and updates on the creative and artistic talents happening in both China and internationally.
The June issue shows the incorporation of Lego(men’s favourite architectural toys) into fashion. Colour blocking maybe the new fashion but blindly following fashion trends blinds innovation. “The Outlook Magazine” integrates men’s hobby with fashion, putting the “men” into the “women”. Although the magazine continues to use western models to promote their looks, their ensemble can also fit Asian men. Colour clashing tend to either dull Asians’ already fair skin, creating an “old-fashion” image. One can tone down this colour combination by using white or nude colours to tone down the blinding effect of colour blocking.
“The Outlook Magazine” also looks into different aspects such as “Lifestyle, Architecture and Arts&Culture”, diverging “fashionable” ideals away from clothes only. From events to technology, “The Outlook Magazine” is able to satisfy one’s satiety for LIVING.