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It’s autumn where the leaves are turning red and yellow, softly kissing the ground with every farewell they make to their parents. It is the season to start pulling out the long beanies and cardigan, executing your inner sophisticated geek look.


Richard Chai, another living evident to the rising prominence of Asians in today’s fashion, entertainment, political, etc industries. Frequently associated with the other Asian designers such as Derek Lam and Philip Lim, Behnaz Sarafpour, etc, Richard Chai stands out for his clothes’ simplicity yet quirky aesthetics. Of korean descent, his tastes for simple lines and cuts are of no questioning. Yet, between the lines of Asian sophistication lives an English “Urbanist”.

To be honest, I’m the last person in the world that anyone would expect to be fashion-forward. So my understanding of Richard Chai’s collections and style is limited. Yet, his Spring 2012 collection screams out to me not only through it’s floral prints, bright colours (mainly the all-so-bold use of orange) and straight lines but his skillful tactics of layering. Looking closer into his collection, Chai has skillfully fooled the “Naked Eyes”.

His collection analogizes a harmonious natural environment. This is the hidden gem of his collection. The layerings within his collection tend to work as an extension to his clothes. Not only does this help to minimize the “noise” created from the floral prints and bright colours, it tend to accentuate the body features that most are self-conscious of.



Compare him to other Asian designers, but I would say, Chai has created a name of his own not just through his similarity to the NOW Asian fashion designers; rather, his designs are one that resolves beauty through an Asian and English fusion.

Convenience and efficiency is the pedigree to the flow of events today. The convenience and relatively cheaper prices online shopping brings to consumers increases its popularity (which also comes with the rise of obesity, not the point here). Popular online shopping websites such as amazon, ebay, zipia.net, taobao, etc. I have only recently discovered a new men’s online shopping website UNANDU. UNANDU is a men’s Chinese online shopping website that does not displays its clothes like any other online shopping blogs. UNANDU, unlike many other online blogs, photograph their clothes with a scenario. All photos sets a retro and breezy atmosphere, showing casualness with clean cuts. Ensembles are usually simple, accentuating the cuts of the clothes and the men’s shape. Yet, simplicity is usually paired with roughness. A simple black dress pants is paired with a checkered shirt or a plain jeans is paired with a blue singlet mesh.

UNANADU does not just sell clothings, they sell an attitude too. Photographs does not just provide a picturesque sight, it tells a story. The setting, background colours, models’ interaction, etc, are all part of the ensemble. Bags are carried with an attitude, bringing the masculinity into the Fashionista stereotype.